Client Overview
The National Safety Council (NSC) is a leading nonprofit organization focused on improving safety in the workplace, on the road, and in communities across the United States. Since its founding in 1913, the NSC has worked to save lives and prevent injuries through education, training, and advocacy.
In addition, the organization partners with businesses, government agencies, and communities to promote safer environments and healthier lives. With a clear vision to eliminate preventable deaths, the NSC continues to expand its reach and impact nationwide.
Because the NSC operates as a fully remote organization, it maintains a broad national presence. As its programs grew, the organization recognized the need to strengthen its senior leadership team—particularly in partnerships and marketing.
The Challenge
At a critical stage of growth, the National Safety Council needed to fill two key executive roles:
- Senior Vice President (SVP) of Partnerships
- Senior Vice President (SVP) of Marketing
Both leaders would report directly to the CEO and play a central role in driving strategic initiatives.
However, several factors made this search more complex.
First, the NSC needed to fill both roles at the same time. This alignment would ensure both leaders could collaborate effectively from day one.
Second, the organization’s fully remote structure required a nationwide search. As a result, the candidate pool needed to extend far beyond a single geographic area.
Third, the roles were highly interdependent. The SVP of Partnerships and the SVP of Marketing needed to work closely together to align strategy and execution across teams.
Finally, the timeline was tight. The NSC required both candidates to start within two weeks of each other—and ideally on the same day—to join the same onboarding cohort.
Because of these challenges, the NSC needed a recruiting partner who could manage both complexity and timing with precision.
How Recruiterie Helped
To address these needs, the NSC partnered with Recruiterie. From the outset, Recruiterie focused on coordination, cultural alignment, and execution.
Rather than treating the roles separately, the team approached the search as a unified project.
Step 1: Understanding the Roles and Culture
First, Recruiterie worked closely with the NSC’s leadership team to define both roles in detail.
The SVP of Partnerships would lead efforts to build and manage relationships with corporations, government agencies, and key stakeholders. Therefore, this role required strong relationship-building skills, strategic thinking, and experience in partnerships or corporate social responsibility.
At the same time, the SVP of Marketing would oversee brand strategy, communications, and stakeholder engagement. This leader needed to bring vision, creativity, and experience in mission-driven marketing.
In addition, both roles required close collaboration. Each leader needed to align their department’s work with shared organizational goals.
Because of the NSC’s remote structure, candidates also needed experience managing distributed teams and working effectively in virtual environments.
Step 2: Nationwide Search and Candidate Identification
Next, Recruiterie launched a nationwide search for both roles.
Using its nonprofit network, the team identified candidates with strong leadership experience, strategic vision, and collaborative mindsets. At the same time, Recruiterie prioritized individuals who could thrive in a remote-first organization.
As a result, the candidate pool included professionals from diverse geographic regions and professional backgrounds.
In particular, Recruiterie focused on candidates who had:
- Experience leading high-performing remote teams
- A track record of cross-functional collaboration
- The ability to adapt to dynamic, virtual work environments
Step 3: Coordinating Timing and Process
At this stage, timing became the top priority.
Because both roles needed to align, Recruiterie carefully managed two parallel candidate pipelines. The team ensured that both searches progressed at the same pace.
In addition, Recruiterie worked closely with the NSC’s hiring team to set clear expectations, timelines, and milestones.
Throughout the process, the team:
- Coordinated interview schedules
- Maintained consistent communication with candidates
- Ensured alignment across both hiring tracks
As a result, the process moved efficiently without sacrificing quality.
Step 4: Successful Placement and Onboarding
After a thorough evaluation process, Recruiterie identified two standout candidates:
- One based in Indiana for the SVP of Partnerships role
- One based in Florida for the SVP of Marketing role
Both candidates brought the leadership experience, strategic thinking, and cultural alignment needed to succeed at the NSC.
Importantly, both candidates accepted their offers within the required timeline. With careful coordination, they started on the same day and joined the same virtual onboarding cohort.
This alignment allowed them to build a working relationship immediately and collaborate from the start.
The Result
As a result, the National Safety Council successfully filled both executive roles in a highly coordinated manner.
From day one, both leaders integrated smoothly into the organization and began working together. Because they onboarded at the same time, they quickly established alignment across their teams.
In addition:
- The SVP of Partnerships strengthened strategic relationships
- The SVP of Marketing elevated the organization’s brand and visibility
Together, they improved cross-functional collaboration and advanced key initiatives.
Leadership expressed strong satisfaction with both the quality of the hires and the execution of the process. In particular, the CEO noted how seamlessly the project came together.
Thanks to Recruiterie’s structured approach and attention to detail, the NSC now has two senior leaders who drive results while working in close partnership.
Recruiterie’s Philosophy
At Recruiterie, we believe successful hiring requires more than matching skills to job descriptions.
Instead, we focus on aligning talent with culture, mission, and team dynamics. For this reason, we tailor every search to the specific needs of the organization.
In addition, we specialize in managing complex and time-sensitive searches. By combining strategy, communication, and precision, we help nonprofits secure the right talent at the right time.
Why the National Safety Council Chose Recruiterie
Ultimately, the National Safety Council chose Recruiterie for its expertise in nonprofit executive search and its ability to manage complex hiring projects.
By coordinating two senior-level searches simultaneously, Recruiterie delivered a seamless and efficient process. As a result, the NSC onboarded both leaders at the same time and accelerated their ability to collaborate.
This successful partnership positioned the organization for continued growth and impact.
To learn more about how Recruiterie can help your nonprofit identify the right senior leadership, visit www.recruiterie.com.
